BlackBerry’s next flagship smartphone, the all-touchscreen BlackBerry A10, will launch during the holidays, CNET has learned.
The BlackBerry A10 is the successor to the Z10, and further builds upon the company’s burgeoning lineup of devices. The A10 will occupy the highest tier, moving the Z10 and keyboard-equipped Q10 to the midtier. The lower-end Q5 will continue to occupy the lower, more affordable strata. By quickly expanding its product line, the company is hoping it can better cater to consumers of varying income levels.
The A10 continues BlackBerry’s push to prove to consumers and the industry that it can move beyond the physical keyboard that has so long been its signature feature. Rather than focus on its traditional keyboard design, the company opted to launch its next-generation BlackBerry 10 operating system with the all-touchscreen Z10, followed by the more conventional-looking Q10 (which T-Mobile launched Wednesday). With the A10, BlackBerry hopes to keep up with the likes of the next iPhone and the Samsung Galaxy S4.
The A10 already has one U.S. carrier backing it. Sprint Nextel, which opted to skip the Z10, will sell the A10 in November, according to a person familiar with the carrier’s launch plans. Sprint doesn’t have an exclusive agreement with BlackBerry, so expect the A10 to be offered at other carriers. AT&T and Verizon Wireless were on board with the Z10 and Q10. AllThingsD originally reported that Sprint would carry an all-touchscreen BlackBerry.
The BlackBerry A10 is the device that CEO Thorsten Heins hinted at in an earlier interview with CNET.
“There’s one new product I’m excited about, but I can’t really share it,” Heins told CNET in March.
Sprint, meanwhile, held off on the BlackBerry Z10 because it saw what was in the works and felt the A10 was worth the wait, the person said. While Sprint had expected to take some flack from BlackBerry fans, it opted to focus its resources on the A10.
BlackBerry was actually pressured to unveil the A10 at last month’s BlackBerry Live conference, but the company wasn’t yet ready to make the announcement. It likely didn’t want to undercut the excitement for the Q10, which will be available on other carriers beyond T-Mobile in the coming days.http://news.cnet.com