The official account for President Barack Obama’s administration arrived nearly a week after the launch of Instagram video. Yet, the White House decided to break in its brand new account Wednesady with a photo. How very retro. The first photo depicts Marine One’s helicopter take off as the First Family leaves for a trip to Africa, and potentially sets the tone for a more intimate, “unfiltered,” look at Obama’s affairs.
The White House, by no means a social media novice, already maintains accounts on a myriad of platforms including Twitter, Facebook, Pinterest and even Vine. Though kind of tardy to the Instagram party, the White House is already attracting thousands of followers in its first few hours on the Facebook-owned property.
Previously, Obama’s 2012 election team was using Instagram under the Barack Obama handle, but that account has remained dormant since Obama was reelected in November 2012.