Apple Allays Fears of Perceived Smartphone Threat to iPad





Emma Okonji

Reacting to perceived fears that smartphone devices will pose threat to global penetration of tablet devices, Apple, maker of Apple tablets like iPads has said the market space occupied by tablets globally cannot be taking over by smartphones.

Director, Core Group Africa for Apple, Mr. Rutger-Jan van Spaandonk, who was in Nigeria at the weekend, told THISDAY that in spite of the high demand for smartphones globally, Nigeria inclusive, the market space of tablets would not decline, because of the uniqueness of iPad, which he said, serves as a working tool and a tool for pleasure.

“It is true that Nigerians and people all over the world will want to buy a smartphone first before buying an iPad because of the love they have for smartphones. But the reason for this is largely depended on the income of the people. Smartphones are more portable, they are cheaper and can perform most of the functions of the iPad, but the iPad is unique in itself because it has a wide screen, which is a huge advantage over smartphones, and it could be used for both work tool and pleasure tool,” Spaandonk said.

“I strongly believe that there will always be a market space for iPads and Laptops, but current technology trend shows that the laptops are gradually giving way to the iPads and in few years’ time, laptops will completely be an old and out-dated technology, he further said, adding that tablets could be used with Wi-Fi and 3G technologies, which bring so much convenience to the user.”

According to Spaandonk, Apple saw the huge future demand of tablets in Nigeria and around the globe, hence it came up with the initiative to partner IBTC on zero per cent interest on iPad deal, aimed at putting iPads in the hands of Nigerian workers, using a convenient payment module.  

“That is the reason we came up with the partnership initiative with IBTC and our projection is to further deepen iPad penetration to between 100, 000 and 500, 000 pieces in a year in Nigeria,” Spaandonk said.

He added: “The deal gives Nigerian employers the opportunity to empower their staff with work tool that will be productive to them and also an opportunity for the Nigerian worker to own both working and pleasure tool.”




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s