Have you joined the blogosphere?

The past decade has brought numerous changes in the world of social media and the way we do business. People’s expectations are rapidly changing as social media has evolved beyond just a networking avenue into an incredible platform for building sustainable brands. And the earlier you position yourself, amidst the opportunities presented by social media, the better.

Blogging is a unique aspect of social media that gives you the leverage of reaching people without boundaries; it is about the only form of media without limits. Unlike other conventional forms of media, blogging helps you break geographical and technological boundaries; reaching millions of people across the world, within a split second.

What is a Blog?

A blog is simply a type of website where you can share your desired content, publish your thoughts and other materials, such as graphics or videos, as often as you want. In blogging, there are no real rules as your blog is whatever you want it to be.

So many people use a blog just to express their own thoughts and feelings, while others command influential, worldwide audiences of thousands and millions. Professional and amateur writers use blogs to publish entertainments gossips, sports update, breaking news, fashion and beauty tips, and other valuable contents that eventually transform their blogs into a source of residual income, when diligently cultivated. Whatever you have to say, blogging gives you that leverage to say it to a global audience while smiling to the bank.

 Why blog?

Blogging is not just becoming more and more popular by the day; it is fast becoming one of the world’s biggest employers for anyone with great value to offer, in any field. And aside making money, the real reasons to join the blogosphere are simply innumerable. Let us examine some of them.

Express yourself

A blog gives you the platform to be heard. You can teach, inform, inspire and share whatever you want with your readers; the important thing is that it is coming from you. If you’ve gone through a particular life experience or you’ve got some vast knowledge in a particular field, you can start a blog in that area to help others going through the same thing. It could be anything from helping guys pick up girls to empowering young people or growing a garden. The possibilities are endless what you could write that would help people.

Establish yourself as an expert

Blogging remains one of the best tools to help bloggers establish themselves as experts in their chosen field. For instance, if you’re trying to build a career in a specific field or hoping to publish a book on a specific topic, blogging helps to legitimize your expertise and expand your online presence. The list of bloggers who have used their blogs to set themselves as experts in their field abounds.

Aside creating wealth, these young folks now lead a remarkable life, influencing trends, creating breakthrough ideas and giving us some of the best information out there. Please note that the last part is crucial. These bloggers didn’t focus on themselves. They focused on publishing quality information, insightful articles,  helpful tips, previously unknown gists and other things that put their talent and knowledge on display.

Market and promote something

We all love to recommend something we have found enjoyable or beneficial – be it an incredible cinema experience, a good book, or a nice restaurant. The fullness of joy is not experienced until we have shared that joy with other people. A blog provides an opportunity to do that very thing. It provides that experiential platform to help market or promote yourself or your business, product or service.

Connect and meet new people

Blogging brings like-minded people together. Starting a blog helps you find those people and share your opinions and thoughts. Whether through blog comments, e-mails, or social media, you will be surprised at how quickly you meet interesting and valuable people on-line, all across the world. And by meeting people, I mean legitimately form relationships that seek to serve one another. The blogging community is friendly, encouraging, and genuinely cheering for you to succeed – the only thing missing is you. Since the Internet has become more accessible, the world has actually shrunk. What you do with its accompanying opportunities is left to you.

Become an entrepreneur

Another great benefit a blog avails you is the opportunity to be an entrepreneur. You are essentially the editor-in-chief and founder of an online publication. As the blog grows in terms of readership, popularity, credibility, income etc, you’re building a business from the ground up while developing skills in other areas of managing people, marketing, finance and the likes.

Make money

You don’t need to make money to enjoy blogging. In fact, sometimes making money from your blog can actually start to distract you from the joy that you found in the first place. That being said, whether you make N500,000/year or N10,000,000/year, it is still pretty nice to have a hobby that actually pays you back.

It is free

Whether you decide to use WordPress or Blogger, you can start blogging today without spending a single now (or ever). With an initial investment of zero naira, why not give it a shot?

In conclusion, choose passion over money when going into blogging. You see, while blogging remains one of the most powerful means of creating financial fortune, it is crucial never to make money your primary motive for blogging, because it could be tiring in the long run. Whatever you choose to do with it, let it be primarily centred around adding value.  To your success!

by Isaac Oladipupo

by Isaac Oladipupo

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